top of page

This Proven Strategy Is A Secret To Your Music Marketing Success

Written by Rusheed "Portiay" Nash


As a musician or band, you know the importance of connecting with your fans. Social media platforms are a great way to do this, but they have their limitations. Algorithms can change overnight, and you can't guarantee that all your followers will see your content. That's why having a mailing list is so valuable. With a mailing list, you can reach your audience directly, ensuring that your message gets to them. In this article, we'll explore how a mailing list can help your music career and provide tips on building and engaging your subscribers.

Why You Need a Mailing List:

Social media is a powerful tool, but it's not enough to rely on it alone. Here are some reasons why you should have a mailing list:

  1. You own your mailing list: With social media, you're at the mercy of their algorithms. With a mailing list, you own your audience. You have direct access to their inbox, and you don't have to worry about algorithm changes affecting your reach.

  2. It's a more personal connection: Email is a personal communication channel, and subscribers are more likely to engage with your content in this context.

  3. Higher conversion rates: Studies show that email marketing has a higher conversion rate than social media.

Now that we've established the importance of having a mailing list let's discuss best practices for building and engaging your subscribers.

Building Your Mailing List:

  1. Offer a lead magnet: A lead magnet is something of value that you offer in exchange for someone's email address. This could be a free download of one of your songs, exclusive access to a video, or a discount on merchandise.

  2. Optimize your website: Make sure your website has a clear call-to-action to sign up for your mailing list. You can also use pop-ups or slide-ins to encourage sign-ups.

  3. Utilize social media: Use your social media platforms to promote your mailing list and offer your lead magnet.

  4. Collect email addresses at shows: Have a sign-up sheet or a tablet at your merchandise table where fans can enter their email address to sign up for your mailing list.

The Best Websites to Get a Mailing List:

There are several websites where you can create and manage your mailing list. Here are some of the top options:

  1. Mailchimp: Mailchimp is a popular email marketing service that offers a free plan for up to 2,000 subscribers.

  2. ConvertKit: ConvertKit is a more advanced option that caters to bloggers, podcasters, and creators. They offer a 14-day free trial.

  3. Aweber: Aweber is a user-friendly option that offers a free trial for 30 days.

Turning Followers into Subscribers:

  1. Offer exclusive content: Provide your mailing list subscribers with exclusive content such as early access to new music or behind-the-scenes content.

  2. Create a sense of community: Make your subscribers feel like they are part of a community by offering them the opportunity to engage with you directly.

  3. Personalize your emails: Use your subscriber's first name in your emails to create a more personal connection.

Engaging Your Subscribers:

  1. Segment your list: Segment your list based on factors such as location or purchasing behavior, and tailor your content to each segment.

  2. Provide value: Make sure your emails provide value to your subscribers. Offer tips, advice, or exclusive content.

  3. Use automation: Use automation to send personalized content based on subscriber behavior. For example, you could set up an automated email series that sends a welcome email, followed by a series of emails introducing your music and merchandise.

FAQs:

Q: What should I include in my welcome email? A: Your welcome email should thank your subscriber for joining your mailing list, introduce yourself and your music, and offer a lead magnet.

Q: How often should I email my subscribers? A: It's important to find a balance between staying top of mind and overwhelming your subscribers. Once a month is a good starting point, but you can adjust based on your content and engagement.

Q: Can I buy a mailing list? A: No, it's not a good idea to buy a mailing list. It's better to build your list organically with people who are interested in your music.

Conclusion:

Building a mailing list is a crucial part of a successful music career. With a mailing list, you have direct access to your audience, and you can create a more personal connection with your fans. By offering a lead magnet, optimizing your website, and utilizing social media, you can build your list quickly. Once you have subscribers, it's important to offer exclusive content, create a sense of community, and personalize your emails to keep them engaged. With these tips and best practices, you can take your music career to the next level.





12 views0 comments

Comments


bottom of page