top of page

Save Big On Videos: Use This Promo Hack And Explode Your Social Media

Updated: Jun 25, 2023

In the dynamic world of music promotion, the significance of visuals in capturing and maintaining audience attention cannot be understated. However, the landscape of how these visuals are presented is rapidly changing. As an independent recording artist, understanding these shifts can be vital in maximizing your exposure and connecting with your audience effectively.

Gone are the days when the launch of an expensive, high-production music video was the staple for promoting a new track or album. While such music videos once stood as the holy grail of audience engagement, the advent of social media and the evolution of consumption habits have challenged this norm.

Today, many artists are shifting their focus towards creating multiple short, engaging video clips instead of investing heavily in a single extravagant music video. You may wonder why this approach seems to be gaining traction, and there are several reasons to consider.

Firstly, we live in an era of short attention spans. Social media platforms like Instagram, TikTok, and YouTube Shorts have conditioned audiences to consume content in bite-sized chunks. These platforms favor content that is around 30 seconds long, making them perfect for these short video clips.

Secondly, these clips provide an opportunity for frequent and consistent engagement with fans. Rather than releasing one big video and hoping it makes a splash, artists can now maintain a steady stream of content that keeps their audience engaged and coming back for more.

In terms of YouTube, lyric videos have emerged as a popular and cost-effective alternative to traditional music videos. Lyric videos, which display the words of a song as it plays, are comparatively cheaper to produce and allow for a deeper connection with the audience as they can sing along and connect with the lyrics. Interestingly, these videos often garner as much, if not more, engagement than traditional music videos.

So, does this mean that the era of expensive music videos is over? Not exactly. These high-production videos can still make sense, but their role has shifted. They are no longer the go-to method for promoting a new song, but rather a tool to amplify a song that has already proven to resonate with fans.

By releasing short clips and lyric videos first, you can gauge your audience's response. If a song shows a high level of engagement in these formats, it might be worth investing in a full-blown music video. This approach is more strategic, reduces the risk of a poorly received video, and allows for a better allocation of resources.

The key is to understand that music promotion is not a one-size-fits-all endeavor. It's about finding what works best for you as an artist and for your audience. Adapting to the changing landscape and utilizing the tools available can lead to more effective and efficient promotion of your music. After all, the goal is to connect with your audience, and understanding their consumption habits is a significant step toward achieving this.

Photo by Adem AY on Unsplash

14 views0 comments


bottom of page