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Breaking Into College Radio: Get Heard, A Step-by-Step Guide

Updated: Sep 4, 2023

Written by: Rusheed "Portiay" Nash

Radio station sign -
Breaking Into College Radio -

Getting your music on college radio stations can be a great way to reach a new audience and gain exposure. College radio stations are often run by students and tend to have a more eclectic and diverse music selection than commercial stations, making them a great platform for independent artists. However, the process of getting your music on college radio stations can be daunting if you don't know where to start. In this blog post, we will break down the process and steps to getting your music on U.S. college radio stations.

Step 1: Research College Radio Stations

The first step in getting your music on college radio stations is to research the stations that are a good fit for your genre and style. College radio stations tend to have a specific focus, so it's important to do your research to ensure that your music aligns with their programming.

You can start by looking for college radio stations in your local area and across the country by checking out the "College Radio Station Contact List" below. Utilize this databases as a reference to college radio stations in the U.S. and Canada.

Step 2: Contact the Station

Once you've identified the college radio stations that are a good fit for your music, the next step is to contact the station. Most college radio stations have a music director or program director who is responsible for selecting the music that gets played on the station.

You can find the contact information for the music director or program director on the station's website or by calling the station. When you contact the station, be sure to introduce yourself and your music and ask if they are accepting submissions. If they are, they will likely provide you with the submission guidelines.

Step 3: Submit Your Music

The submission guidelines for each college radio station may vary, but they typically include information on the format and quality of the music, the preferred method of submission, and any additional information that the station may need.

Some stations may prefer physical copies of your music, while others may accept digital submissions. Make sure that you follow the guidelines closely to ensure that your submission is considered.

Step 4: Follow Up

After you've submitted your music, it's a good idea to follow up with the station to confirm that they received your submission and to check on the status of your music. Keep in mind that college radio stations receive a lot of submissions, so it may take some time for them to get back to you.

Step 5: Promote Your Music

If your music gets added to a college radio station's playlist, congratulations! This is a great achievement that can help you gain exposure and build your fan base. However, it's important to promote your music to maximize its impact.

You can promote your music by sharing the news on your social media channels, reaching out to local press, and scheduling interviews or live performances with the station. Building relationships with college radio stations can help you establish a loyal fan base and expand your reach.

In conclusion, getting your music on U.S. college radio stations requires research, persistence, and promotion. By following these steps, you can increase your chances of getting your music played on college radio stations and reaching a new audience. Good luck!

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