As Of June 30th Spotify has deleted all artist data over two years old across the Spotify for Artists analytics platform. This means artists will lose valuable historical data used to research previous tracks and trends for the marketing of new releases. Several analytics features that Spotify deems "low usage" has been eliminated. The reason behind these changes is, "The cost of data storage, use, and the promise of new analytics features to come".
While these changes may bring some benefits, they underscore a crucial point: platforms can and will change their policies, algorithms, and terms of service, or even cease to exist from right under your nose. When this happens, artists can lose crucial connections with their most engaged fans, damage their marketing efforts, and see their revenue streams destabilized.
So, what's the solution?
Building and managing your own website is a vital investment for any musician or recording artist who wants to ensure the sustainability of their fan engagement. Having your own website places you in the driver's seat, giving you control over your content, data, and the way you engage with your fans.
A well-designed artist's website allows you to:
Collect and manage fan data without fear of it being deleted or manipulated by a third-party platform
Directly sell merchandise, tickets, and music, avoiding third-party fees and maximizing your revenue
Control your narrative and brand without the noise and distractions of social media
Build a more intimate, direct relationship with your fans through personalized content and newsletters
Increase your visibility on search engines
In essence, a personal website serves as a centralized hub for all your activities and ensures that your relationship with your fans is not at the mercy of changing algorithms or platform policies.
The task of creating and managing a website that safeguards your music career is necessary and scary, but it doesn't have to be. You can always reach out to "Legendary Mix" and we'll have a fully-featured artist website up and running for you in no time, It's time to take control of your music, your brand, and your fan relationships.
Remember, in the digital age, the best way to future-proof your music career is by taking control of your online presence. Don't let your art and your fans be at the mercy of ever-changing social media algorithms. Build your website today and secure that connection with your fans.